Of course, even though Spangler is now sharing the secrets of “being amazing,” it wouldn’t be entirely true to say that he’s out of the spotlight—and his recent YouTube deal proves it.
Spangler had been a presence on Denver-area television for twenty years, serving as a wacky science education reporter and “science guy” for TV science guy for the NBC affiliate KUSA-TV. The TV work was always valuable, giving Spangler much-needed exposure and propping up his speaking business in the process. But in the end, it was YouTube—and one fateful experiment—that launched Spangler into a whole new realm of celebrity.
When his tried-and-true “Mentos and Diet Coke” experiment went somewhat awry on the KUSA airwaves in 2005—the experiment, which produces huge soda geysers, worked just fine; unfortunately, the news anchor joining Spangler ended up drenched—Spangler put the video online using a service that was only five months old – YouTube.com. Within days, the clip had been viewed thousands of times, and would later spawn countless imitators.
His magical take on science—the fun way he presented the laws of chemistry—his non-traditional way of teaching – was a hit. And not just in Denver, either.
“The term ‘viral’ never really existed back in the early days of YouTube, but it didn’t take a rocket scientist to figure out that there was something to all of these thousands of views,” Spangler recalls.
“When I saw it all happen, I said, ‘My God, there’s something there,’” he says.
Of course, he was right. While Spangler never could have predicted the popularity of his science-related videos, he was confident that posting content to his YouTube channel in those early years was a smart thing to do… and his hunch was right.
Spangler began posting his tricks and experiments regularly on the service, and before long, he was a bona fide YouTube celebrity. His personal first YouTube channel, launched soon after the Mentos and Diet Coke experiment, now claims more than 67,000 subscribers, and his clips have been viewed nearly 35 million times. It’s no wonder, then, that when YouTube the Google-owned video site rolled out its first ever “official channel lineuporiginal content lineup” in October 2012, earlier this year, Spangler was among the lucky few (100 partners to be exact) to receive an undisclosed deal to provide high-quality, niche-oriented content to millions and millions of loyal YouTube viewers.to be given his own space.
While many of the 100 partners include well-known Hollywood production companies, celebrities and media groups, Spangler admits that he’s really none of the above… and that’s possibly why his increasingly popular science videos caught the attention of YouTube in the first place.
As you might imagine, Spangler’s partnership with YouTube comes with some perks. Google will help drive more than 148 million impressions of his new channel over the next six weeks. That’s the kind of marketing that no amount of money can buy.
The YouTube show is called The Spangler Effect, and a new episode is posted each week at www.youtube.com/thespanglereffect.
With the launch of the new channel, Spangler has come full circle from his humble beginnings as an itinerant science educator to a modern day Mr. Wizard of sorts who is using the latest technology to reach millions of science enthusiasts around the globe.
If you were to visit the Steve Spangler Science offices in Englewood, Colorado, you’d find 43 hard working employees who find great joy in helping their Pied Piper of science find new ways to make science fun. Steve attributes 100% of his business success to his wife, Renée, and his right hand man, Jeff Brooks, who both work their special brand of business magic to keep all of the balls in the air.
Suffice it to say, this guy wears lots of hat. He’s a teacher, an entertainer, a TV personality, a professional development coach, a business leader and yes, a speaker.
That channel, The Spangler Effect, describes him as “the science teacher you always wanted to have in school.” Spangler, who always thought he wanted to be a teacher, now seems to be one.
But that’s not all he is, of course. He’s also an entertainer, and a professional development coach, and an entrepreneur (he currently has 40 employees) and, yes, a speaker, too.
He says he has his father to thank for that last one. Which is something he says he’s only recently come to realize.
“I know now that the speaking thing was a very common thread in my life, from the very beginning,” he says. “But I didn’t grow up thinking that I had a father who was a speaker, even though he was a speaker of sorts. he that’s exactly what he was. He taught and he performed. In my eyes, my father was a rock star. He was kind of a rock star. And I realize that when the chips are down, I can always rely on the lessons I learned from him.”