Just as companies are finding that a remarkable customer experience can be a brand differentiator, Spangler found that the same holds true for teachers and students. Call it the “student experience.”
As Spangler found success in connecting with students, other teachers began to take notice.
“I found that teachers wanted to create similar experiences in their classroom for their kids,” he said. “And I learned during that time that great teachers really are great experience makers.”
So Spangler started teaching in a different way – he traveled the country and presented thousands science shows at hundreds of schools. While many shows were aimed at students, some were produced for teachers in a “train the trainer” approach.
Today his business still attracts both students and teachers. He sells hundreds of products that are directly for kids (including a science kit-of-the-month club), but also hundreds of classroom kits that teachers can use to demonstrate the learnings from science lessons in an experiential way.
Popular products include Super Slime (Spangler was an early pioneer of the current make-your-own slime craze); Insta-Snow, a powdered polymer that instantly makes gallons of realistic, fluffy “snow” when mixed with water; Jelly Marbles, which start as tiny polymer beads but are super-absorbent so they “grow” to the size of gumballs when soaked in water; The Geyser Tube®, which replicates the famous Mentos-in-Diet-Coke experiment; and Energy Sticks, which turn your body into a human conductor of electricity.