Steve Spangler is probably best known for teaching millions of people how to turn an ordinary bottle of diet soda and a roll of Mentos into an erupting geyser. Without any warning, this clever trick turned into a three ring circus of new products, license agreements and viral marketing videos that quickly became a pop-culture sensation… and none of this was ever part of a strategic vision or a written marketing plan. As one of YouTube’s original viral videos, this now famous science experiment is just another example of Steve Spangler’s ability to create marketing opportunities that result in creative products, enthusiastic customers and high profits.
But it’s more than just fun and games for Steve Spangler. His Denver-based educational toy company is itself an experiment in how to create a business culture where employees are rewarded for the unforgettable experiences they create for their customers. Whether you’re inspiring students, motivating employees or sparking creativity, the name of the game is engagement… and it’s the skill that will set you part from everyone else.