Answer: The spectacle is just the spark—what I’m really after is connection. The flaming wallet, the toilet paper cannon, they all create a shared moment where people lean in, laugh, and feel part of the story. From there, trust builds, and real engagement follows.
Reference: Introduction; Ch. 6 “Fifteen Seconds” (pp. 15–24, 49–51)
Answer: Whether you’re teaching a class, leading a team, or running a meeting, you’re creating an experience—whether you mean to or not. Great leaders design those experiences to foster connection and invite engagement, not just deliver information.
Reference: Ch. 1 “You Are the Maestro” (pp. 29–32)
Answer: The magic isn’t the trick—it’s how you make people feel. My parents taught me that showmanship, timing, and making people like you first matter more than any illusion. Without connection, even the best trick falls flat.
Reference: Ch. 1–5 (pp. 29–48